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RESUME

Professional experience

2011–Present

Creative Director
Flexible Plan Investments

  • User interface design leader for concepts, style guides, and researching design trends and technology.
  • Built a digital broadcast studio for video, webinar, and audio recording.
  • Hiring manager and mentor in expansion of internal Marketing Department from 3 to 16 team members.
  • Oversee design and continual improvement of all digital experiences (web sites, client portals, landing pages, webinars, emails, videos).

2013–Present

UI/UX Design, Creative Consultant
Dynamic Performance Publishing

  • Hiring manager and design director for launch of Proactive Advisor Magazine published weekly in both print and digital formats.
  • Led redesign of proactiveadvisormagazine.com in 2016 resulting in increase in ad revenue, doubled time spent on site, and increased organic traffic by 30%.
  • Increased paid subscriptions to allstarinvestor.com with web site redesign focused on clear calls-to-action and a simplified user experience.

2003–Present

Freelance
Nowak Media, LLC

Favorite clients:

  • NEXIQ Technologies/Snap-on: Lead user interface designer for proprietary tools and mobile apps.
  • Empowered Blogs: Co-founder of a Wordpress-based service providing custom themes for online entrepreneurs. Designed 100’s of custom blog sites and mentored users.
  • Hide From Cleo: Increase national exposure for a local Michigan alt-rock band producing music videos that aired on Country Music Television and DIRTtv and gained a nomination for Best Low-budget Video at the Detroit Music Awards.

2000–2009

Art Director / Graphic Designer
Group-eX: Buffington and Associates

  • Primary laison and designer for NEXIQ Technologies, a division of Snap-on, Inc.
  • Complied with strict brand standards and color management requirements.
  • Project lead for alternative media start-to-finish projects with Hot Wheels and the Discovery Channel Biker Build-off.
  • On-site photo shoot direction, product photography, and digital retouching.

kevin@nowakmedia.com

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